Sun Agreement to Lift Prophecy's
25 February 2002
Listed software developer Prophecy International (ASX: PRO) has
created new sales opportunities in the US, and global marketing
arena by signing a marketing agreement with IT giant Sun Microsystems.
Prophecy, which will release its breakthrough Java Framework application
assembly tool, Velatte, in February 2002, will receive financial,
technical and marketing support from Sun to deploy the new product
on Sun computer platforms.
The Joint Marketing Agreement (JMA) will enable Prophecy to distribute
Velatte through Sun channel partners. This will expose the product
to large US corporations that might not otherwise recognise the
value of Velatte, a Java-based rapid application assembly environment
that enables large organisations to build Internet-enriched business
solutions in weeks instead of months.
Sun has committed to assist Prophecy's Adelaide-based Research
and Development Centre to port Velatte to the J2EE-compatible platform
of Sun ONE as well as participating in joint engineering, business
development and marketing initiatives.
Sun Microsystems heavily promotes its position as a world leader
in Java Technology and will co-market Velatte to its channel partners.
Prophecy International World Wide Alliances Director, Joseph Slattery
said the arrangement exploited the "natural synergy" between
Prophecy's Java Framework software and the Sun ONE platform application
"This provides Prophecy with a great opportunity to ensure
Velatte is positioned as a leader in its market and is promoted
globally," he said.
Mr. Slattery said the agreement leveraged Sun's credibility to
the Prophecy brand. "If we were to go it alone, we risk becoming
the small fish in a big pond, so working collaboratively with organisations
such as Sun is an investment in the future", he said.
Prophecy's new arrangement with Sun in the US builds on a long-established
relationship with the company's Australian arm. "This agreement
is a long-term initiative to create export opportunities,"
said Mr. Slattery.
"Sun will expose Prophecy to a sector of the market with expenditure
that Prophecy might never be able to compete for otherwise. Velatte
is Prophecy's breakthrough design-and-run application assembly technology
and Sun will ensure the right people know about it."