Research Holds Key to New Role
Released 14 January 2003
Global software developer Prophecy International has appointed
an IT marketing specialist to the key position of Marketing Manager.
Peta Cowan joins the company from a strong background in market
research and IT marketing, providing essential skills as Prophecy
emerges from the global IT downturn of the past two years.
A Bachelor of Management graduate from the University of South
Australia, and currently studying the MBA at Adelaide University,
Ms. Cowan has previously held the roles with consulting firm BDO
Consulting, McGregor Tan Research and web development company NetSpot.
"Research holds the key to unlocking the real potential of
Prophecy's offering," she said. "As well as working with
a world-class Research and Development team, my brief is to clearly
identify what our clients need and how Propehcy is able to satisfy
those requirements, now and in the future."
Ms. Cowan is responsible for group marketing and communications
in the Asia-Pacific region. She is also responsible for developing
Prophecy's marketing collateral and supporting the UK and US Region
sales teams through a range of demand creation and brand development