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Research Holds Key to New Role
Released 14 January 2003

Global software developer Prophecy International has appointed an IT marketing specialist to the key position of Marketing Manager.

Peta Cowan joins the company from a strong background in market research and IT marketing, providing essential skills as Prophecy emerges from the global IT downturn of the past two years.

A Bachelor of Management graduate from the University of South Australia, and currently studying the MBA at Adelaide University, Ms. Cowan has previously held the roles with consulting firm BDO Consulting, McGregor Tan Research and web development company NetSpot.

"Research holds the key to unlocking the real potential of Prophecy's offering," she said. "As well as working with a world-class Research and Development team, my brief is to clearly identify what our clients need and how Propehcy is able to satisfy those requirements, now and in the future."

Ms. Cowan is responsible for group marketing and communications in the Asia-Pacific region. She is also responsible for developing Prophecy's marketing collateral and supporting the UK and US Region sales teams through a range of demand creation and brand development activities.

 

 

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